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Discover Hoi An Central Market - Hoi An


When it comes to getting to know the locals, nothing is as exciting as visiting a city’s famous market. Here, observers will be able to get a glimpse of how a local’s daily life is acted out. Inexperienced visitors might be surprised with the back and forth shouting matches between patrons and stall owners, or the heat that is resonating from the crowd. But for those who have been doing this for a long time, they know that this is simply how the locals say hello. In Vietnam, markets with this type of scenarios do exist. Each of its cities has at least one vicinity to offer travelers, and if you find yourself in the city of Hoi An, do not forget to stop by the city’s central market.

From the various motorcycles parked outside its main entrance to the smell of the numerous fresh catches of the day, Hoi An’s Central Market is definitely not the place for people who want to sit back and relax. With the many goods to see, smell, and feel here, it will almost be impossible to stop and decide what to do next, but this is all part of the central market’s charm. Right up front, sellers will greet their customers with a full-fledged smile as they do their best to entice you to buy their goods. If you believe that you can match up to their bargaining skills, then take the challenge and haggle with the locals. Walk deeper towards the back and you’ll find more stalls – with a friendlier price – and various other eateries. Fill up on Hoi An’s favorite dishes such as banh xeo pancakes, or head back to the action; the choice is yours when you are in Hoi An Central Market.

Trip Guru would like to advise travelers, who are planning to only browse the market and not purchase anything, to simply smile and move on. Expect owners to drive their wares hard, so do not be surprised or mistake this gesture as something negative.

Hoi An Central Market is open daily from 6:30AM. The early signs of life can be found in the dock during the early hours, because this is when the fish arrive and are divided amongst the stalls. The market is located near the Nguyen Hue and Tran Phu road on the Thu Bon River, which can be easily reached by foot or by bike.



What our experts tell about this experience.
  • Ohmar

    06. 09. 2016

  • Iliana

    06. 09. 2016


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